Yelp announced Yelp Audiences, a new way to help national and regional advertisers connect with consumers across the web based on Yelp search activity. Yelp Audiences offers an opportunity for location-based, direct-to-consumer, consumer packaged goods, and online advertisers to reach Yelp’s high-intent audience at all stages of the buying cycle.

Yelp Audiences allows brand marketers to reach consumers off of the Yelp platform based on behaviors and purchasing intent displayed on Yelp. They  can segment our audience based on things like search terms, category interest and leads. From there, a brand can use Yelp Audiences to reach that audience with their own creative campaign across the web and on connected TV.

For more information on Yelp Audiences, reach out to national@yelp.com.

In a Facebook post this morning, CEO Mark Zuckerberg announced a seismic, creator-focused investment — to the tune of $1 billion across both Facebook and Instagram through next year’s end.

YouTube is making automatic video chapters available for all uploaded clips, while it’s also launching a new dark mode for YouTube Studio on desktop, which will no doubt please fans of these Goth versions of websites and apps.

As YouTube’s Conor Kavanagh explains, creators will be able to opt-out of the option within YouTube Studio, but soon, for new videos uploaded, YouTube’s system will seek to automatically segment your clips into defined chapters and elements.

Just eight months after the years-belated Snapchat Stories copycat launched to users, Fleets is being shuttered due to low engagement.

Facebook gutted its data analytics tool, CrowdTangle, by reassigning dozens of its staff and sidelining its CEO after its data showed that incendiary screeds and misleading content from right-wing pages regularly outperform traditional news outlets on the News Feed, according to the New York Times.

A slew of other articles in the media, as well as academic and nonprofit researchers, were citing CrowdTangle data in a series of unflattering stories on just why Facebook was so deluged with right-wing content.

Eventually, according to the Times, Facebook executives began considering that instead of making counter-arguments (or God forbid, doing anything to fix the problem) they could try to make it go away by sticking a knife in CrowdTangle’s back.

CrowdTangle is still available despite its reportedly ravaged staff, and two people involved with the company’s plans told the Times that they don’t believe Facebook is planning to take it down anytime soon.

Instagram is launching a new test of a ‘Re-Share’ sticker for Instagram Stories, which will enable people to re-share feed posts that they’ve recently viewed in the app via a new, dedicated sharing format, as opposed to simply re-pasting the entire feed post into a Stories frame.

The idea is that this will encourage users to be more creative in their re-shares, as opposed to straight re-sharing of feed posts into their Stories.

When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc.’s advertisers, who are losing access to some of their most valuable targeting data and have already seen a decrease in effectiveness of their ads.

According to Branch, which analyzes mobile app growth. People are giving apps permission to track their behavior just 25% of the time.