Google’s John Mueller said that Google Search tries “to find the primary language per page.” So when you mix languages on a single page, that might cause issues for Google.

With the recent release of Sitebulb v.5 came a brand new performance report which goes beyond what has been possible with SEO auditing tools – until now:

• Collect Web Vitals metrics with the Chrome Crawler as you crawl: LCP, CLS, TBT, TTI, FCP and TTFB.
• Crawl the entire site, yet set a sample % for collecting Web Vitals (recommended 10% sample).
• Run the Lighthouse ruleset (Opportunities and Diagnostics) across every single web page crawled (not just the sample).
• Collect code wastage for all CSS and JavaScript files across the entire website.
• Apply Performance Budget calculations based on the resource files found.

As a tl;dr Marketing newsletter subscriber, you can get a free 60 day, extended trial licence here: Sitebulb.com/tldr

Some users are starting to see a test on Google where the Map pack has no map. Usually, they have a map embed on the top which seems to be missing in this.

Some users are noticing that businesses opted into Call History (a USA only feature), is showing a “Google Number” in their phone numbers drop down on mobile.

Last December, Google began testing Travel Insights with Google in the Asia Pacific region; it’s a set of tools providing powerful insights into real-time travel demand based on global Google Search data. Today they are launching Travel Insights with Google in the United States.

There are two free tools available within Travel Insights with Google that provide rich data and actionable insights.

Destination Insights gives travel businesses, governments, and tourism boards a clear picture of top sources of demand per destination. This can help users understand where potential travelers may be coming from and adjust marketing campaigns accordingly.

The second tool, Hotel Insights, helps hoteliers analyze search trends so they can understand where interest is coming from and attract new guests by creating a stronger digital presence.

Google is announcing a new structured data property and new editorial content policy.

The directApply property is an optional way that enables you to share if your job listing offers a direct apply experience. Google define a direct apply experience in terms of the user actions required to apply for the job, which means that the user is offered a short and straightforward application process on your page.

Google adding a new editorial content policy for job postings on Google Search (go into effect on October 1, 2021). The new editorial content policy include guidance around obstructive text and images, excessive and distractive ads, or content that doesn’t add any value to the job posting. Job listings should also follow basic grammar rules, such as proper capitalization.

To date, you’ve been able to create these accounts on the manager account homepage. To make this process even easier for you, you can now create new sub-manager accounts from within your existing manager accounts as well.

Create your new manager accounts directly from the Performance page and Sub-account settings page in Google Ads. As part of this update, you no longer need to have a user assigned to a sub-manager account. In addition, you can now remove users from your existing sub-manager accounts. This makes it easier for you to stay under the limit of 20 Google Ads accounts per Google account.

You can continue to create new manager accounts by visiting the Google Ads manager account homepage. Learn more about creating sub-manager accounts in the Google Ads Help Center.

TV in Reach Planner is a tool designed to help media planners understand the optimal mix of television and YouTube to maximize their reach. The tool incorporates actual historical TV data with YouTube data so you can forecast the total unduplicated reach, average frequency, and TRPs of a holistic media plan. You can also compare your original plan with a recommended plan to make better informed decisions

TV in Reach Planner is now available in the United States, Japan, France, Vietnam, Mexico, Indonesia, Korea, Philippines, Thailand, Taiwan, Brazil, Argentina, Colombia, Chile, Germany, India, Spain and Russia.

To apply for access to TV in Reach Planner please reach out to your Google team.

When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc.’s advertisers, who are losing access to some of their most valuable targeting data and have already seen a decrease in effectiveness of their ads.

According to Branch, which analyzes mobile app growth. People are giving apps permission to track their behavior just 25% of the time.

In this session from MozCon 2021 Cyrus Shepard shares various SEO experiments on the title, meta descriptions and more and the impact they had on SEO traffic.

Glenn Gabe provide lots of insights from Google’s double core update. He talks about findings from Finance sites, Health and medical sites, Reversals from June, Rich snippets impact and much more.

Want to speed up your keyword research process? This session on Moz talks about using python and Natural Language processing to give you keyword research superpowers.

Instagram is launching a new test of a ‘Re-Share’ sticker for Instagram Stories, which will enable people to re-share feed posts that they’ve recently viewed in the app via a new, dedicated sharing format, as opposed to simply re-pasting the entire feed post into a Stories frame.

The idea is that this will encourage users to be more creative in their re-shares, as opposed to straight re-sharing of feed posts into their Stories.

This short video explains how Google Search understands when there’s a trending event and reacts to display fresh, reliable and helpful content, such as showing maps, local resources and news information during wildfires or other crisis events.

Why rank organically when you can buy ads and show up in between your competitors brand searches? Wonder if they will claim this to be a bug or a test.

A study of 1,000 personal injury law firms—the top 20 firms from each of the 50 largest U.S. cities—to see just how quickly Google rankings decline based on distance from a business. While the sharp decline in ranking over the first mile appears in nearly every city, what happens afterwards varies considerably across the different cities used in this study.

Facebook gutted its data analytics tool, CrowdTangle, by reassigning dozens of its staff and sidelining its CEO after its data showed that incendiary screeds and misleading content from right-wing pages regularly outperform traditional news outlets on the News Feed, according to the New York Times.

A slew of other articles in the media, as well as academic and nonprofit researchers, were citing CrowdTangle data in a series of unflattering stories on just why Facebook was so deluged with right-wing content.

Eventually, according to the Times, Facebook executives began considering that instead of making counter-arguments (or God forbid, doing anything to fix the problem) they could try to make it go away by sticking a knife in CrowdTangle’s back.

CrowdTangle is still available despite its reportedly ravaged staff, and two people involved with the company’s plans told the Times that they don’t believe Facebook is planning to take it down anytime soon.

GoDaddy online store customers can now easily integrate their product inventory across Google at no additional cost. This means that GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks. With this integration, GoDaddy merchants can upload their products to Google, create free listings and ad campaigns and review performance metrics — all without leaving GoDaddy’s Online Store.

It can be daunting for some to dive into GSC and find all those “what, where, why, when, how, etc.” type search queries, you can use this simple Data Studio dashboard to visualize the data in a much clearer format.

• Immediately see what questions your potential customers are asking to find your product or service
• Easily sort questions by impressions, clickthrough rate and average position
• Edit the report for different search queries to suit your business needs
• Share the report with others in your business

Get it from here

Microsoft Bing lets you share some of the direct answers (or as Google calls it, featured snippets) on social or other means. You can see this yourself by searching on Bing for [search engine] and then notice the share icons at the top of this box.

Just eight months after the years-belated Snapchat Stories copycat launched to users, Fleets is being shuttered due to low engagement.

See how the various tab implementation on a page impacts SEO.

Google’s July 2021 Core Update rolled out quickly and lasted a total of 11 days, formally concluding on July 12. Check the winners, losers and analysis of this from Lily Ray.

WooCommerce has patched an unspecified, critical vulnerability identified on July 13, 2021, by a security researcher through Automattic’s HackerOne security program. The vulnerability impacts versions 3.3 to 5.5 of the WooCommerce plugin, as well as version 2.5 to 5.5 of the WooCommerce Blocks feature plugin.

WordPress.org is currently pushing out forced automatic updates to vulnerable stores, a practice that is rarely employed to mitigate potentially severe security issues impacting a large number of sites. Even with the automatic update, WooCommerce merchants are encouraged to check that their stores are running the latest version (5.5.1).

On July 20, 2021, Google will discontinue the ability for those with verified knowledge panels to use Google Posts. To be clear, this only impacts verified knowledge panels, not the local Google Posts you manage within Google My Business.

Starting on July 20, 2021,  you will no longer be able to create new posts via Posts on Google or use the authoring tool to make updates to the knowledge panel.

Chrome is rolling out an HTTPS-First Mode and experimenting with a replacement for the lock icon in the address bar.

The first expansion is an HTTPS-First Mode that will start rolling out with Chrome 94 in September. All page visits will first try to load over HTTPS. On sites that don’t work, the Google browser will show a full-page warning before connecting over HTTP.

Looks like Google might be testing a Featured Snippet kinda result when you do a search for branded podcast searches.

Sample Query: Try searching for edge of the web , experts on the wire, etc on Mobile. I was able to trigger the result from Australia.

YouTube is making automatic video chapters available for all uploaded clips, while it’s also launching a new dark mode for YouTube Studio on desktop, which will no doubt please fans of these Goth versions of websites and apps.

As YouTube’s Conor Kavanagh explains, creators will be able to opt-out of the option within YouTube Studio, but soon, for new videos uploaded, YouTube’s system will seek to automatically segment your clips into defined chapters and elements.

An overview of how to build a responsive and accessible breadcrumbs component for users to navigate your site.

In a Facebook post this morning, CEO Mark Zuckerberg announced a seismic, creator-focused investment — to the tune of $1 billion across both Facebook and Instagram through next year’s end.

Tech companies have repeatedly reassured the public that trackers used to follow smartphone users through apps are anonymous or at least pseudonymous, not directly identifying the person using the phone. But what they don’t mention is that an entire overlooked industry exists to purposefully and explicitly shatter that anonymity.

They do this by linking mobile advertising IDs (MAIDs) collected by apps to a person’s full name, physical address, and other personal identifiable information (PII).

Anyone and everyone who has a phone and has installed an app that has ads, currently is at risk of being de-anonymized via unscrupulous companies,” Zach Edwards, a researcher who has closely followed the supply chain of various sources of data, told Motherboard in an online chat.

On Tuesday 13th July 2021, France’s antitrust authority issued Google a fine to the tune of €500 million, which equates to $593M, for failing to negotiate with publishers in good faith regarding showcasing news.

Following the fine, Google has been granted two months to create proposals to compensate French news publishers.

If the tech giant fails to comply, the French authorities could issue further fines of €900,000 per day, which equates to approximately $1.065 million daily.

Yelp announced Yelp Audiences, a new way to help national and regional advertisers connect with consumers across the web based on Yelp search activity. Yelp Audiences offers an opportunity for location-based, direct-to-consumer, consumer packaged goods, and online advertisers to reach Yelp’s high-intent audience at all stages of the buying cycle.

Yelp Audiences allows brand marketers to reach consumers off of the Yelp platform based on behaviors and purchasing intent displayed on Yelp. They  can segment our audience based on things like search terms, category interest and leads. From there, a brand can use Yelp Audiences to reach that audience with their own creative campaign across the web and on connected TV.

For more information on Yelp Audiences, reach out to national@yelp.com.

Facebook is looking to broaden its payment reach, by making Facebook Pay available as a check-out option on third-party websites.

Starting this August, businesses in the US who use participating platforms will have the ability to enable Facebook Pay as a payment option directly on their websites. They are  starting the rollout with Shopify merchants and expect to expand availability with more platforms and payment service providers over time.

If you’re a Shopify merchant in the US that’s interested in adding Facebook Pay on your site, you can find more information here.