thursday15 Jul 2021

Maximize The Reach Of Your Audience Across TV And YouTube With Reach Planner In 18 Countries

https://support.google.com

TV in Reach Planner is a tool designed to help media planners understand the optimal mix of television and YouTube to maximize their reach. The tool incorporates actual historical TV data with YouTube data so you can forecast the total unduplicated reach, average frequency, and TRPs of a holistic media plan. You can also compare your original plan with a recommended plan to make better informed decisions

TV in Reach Planner is now available in the United States, Japan, France, Vietnam, Mexico, Indonesia, Korea, Philippines, Thailand, Taiwan, Brazil, Argentina, Colombia, Chile, Germany, India, Spain and Russia.

To apply for access to TV in Reach Planner please reach out to your Google team.

Link | h/t: Saijo

Paid Media

No Media

We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.

Curated by Saijo George

thursday15 Jul 2021

Maximize The Reach Of Your Audience Across TV And YouTube With Reach Planner In 18 Countries

Elias Dabbas Founder advertools