Yelp Launches Yelp Audiences For Advertisers To Reach Yelp’s High-intent Audience At All Stages Of The Buying Cycle
https://blog.yelp.comYelp announced Yelp Audiences, a new way to help national and regional advertisers connect with consumers across the web based on Yelp search activity. Yelp Audiences offers an opportunity for location-based, direct-to-consumer, consumer packaged goods, and online advertisers to reach Yelp’s high-intent audience at all stages of the buying cycle.
Yelp Audiences allows brand marketers to reach consumers off of the Yelp platform based on behaviors and purchasing intent displayed on Yelp. They can segment our audience based on things like search terms, category interest and leads. From there, a brand can use Yelp Audiences to reach that audience with their own creative campaign across the web and on connected TV.
For more information on Yelp Audiences, reach out to national@yelp.com.
