Saijo George

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thursday15 Jul 2021

Facebook Knifes Its Own Analytics Tool to Hide Its Ben Shapiro Problem

https://gizmodo.com

Facebook gutted its data analytics tool, CrowdTangle, by reassigning dozens of its staff and sidelining its CEO after its data showed that incendiary screeds and misleading content from right-wing pages regularly outperform traditional news outlets on the News Feed, according to the New York Times.

A slew of other articles in the media, as well as academic and nonprofit researchers, were citing CrowdTangle data in a series of unflattering stories on just why Facebook was so deluged with right-wing content.

Eventually, according to the Times, Facebook executives began considering that instead of making counter-arguments (or God forbid, doing anything to fix the problem) they could try to make it go away by sticking a knife in CrowdTangle’s back.

CrowdTangle is still available despite its reportedly ravaged staff, and two people involved with the company’s plans told the Times that they don’t believe Facebook is planning to take it down anytime soon.

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We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.